UTM Parameters & Campaign Tracking
Determine exactly where your inbound traffic originates. DashFast.cz parses standard UTM tokens natively and links them to page view instances.
DashFast.cz identifies tracking elements from Google Ads (gclid) and Facebook Ads (fbclid) automatically, even if explicit UTM queries are missing. These sessions are natively flagged as cpc.
Supported Parameters
DashFast.cz tracks and groups the following 5 industry-standard UTM parameters automatically:
utm_sourceTraffic origin context (e.g., google, facebook, newsletter)
utm_mediumMarketing delivery medium (e.g., cpc, email, social)
utm_campaignDistinct campaign deployment name (e.g., spring_sale)
utm_termTarget keyword identifier (primarily configured within PPC environments)
utm_contentSpecific creative version or click target element (optimal for A/B matrix tests)
How to Implement UTM Parameters
Append the query string structure at the tail of your target destination URL. DashFast.cz extracts the attributes immediately upon user arrival.
https://vasweb.cz/?utm_source=facebook&utm_medium=cpc&utm_campaign=leto_2026
Best Practices
- Maintain rigid casing uniformity (e.g., avoid combining 'Facebook' and 'facebook' entries across platforms).
- Do not execute UTM parameter string chains for global internal cross-linking inside your own domain.
- Implement underscores or hyphens as delimiters instead of literal space characters.
- Ensure you supply at minimum the source, medium, and campaign variables for clean evaluation.