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Conversion Funnels

Analyze visitor pathways through your website and discover where you are losing customers.

How Do Funnels Work?

A conversion funnel is a series of steps a user must complete to reach a goal. DashFast tracks each user and counts how many move forward to the next step.

Type: URL

Tracks visits to a specific page. For example: /cart or /thank-you-for-your-order.

Type: Code (Event)

Tracks a specific action (click, form submission) that might not change the URL path. It uses unique keys like goal_xxxx.

Implementing a Code Step

If you add a "Code" type step to your funnel, you must trigger it manually on your website using JavaScript so DashFast knows the user reached this milestone.

JavaScript Trigger
window.dashfast.event('goal_registration_complete')

Paid Traffic Only

You can enable the "Paid traffic only" filter for any step. This feature filters out all users who did not arrive via an ad (e.g., Google Ads, Facebook Ads containing UTM parameters). This lets you see how effectively only the users you paid for convert through the funnel.

Pro-Tip: Step Order

Funnels in DashFast.cz are strict. This means that for a user to be counted in step 3, they must first complete step 1 and step 2 in the defined order within a single session.