Revenue Tracking
Evaluate financial health parameters, analyze standard basket variables, and observe client retention behaviors.
Core Insights Portfolio
MRR / Total Revenue
Aggregated absolute turnover figures covering the defined timeline interval, adjusted for full refunds.
ARPU
Average Revenue Per User — representing the average financial value derived from individual premium subscribers.
LTV
Estimated customer Customer Lifetime Value throughout their complete transaction lifetime lifecycle.
Churn Rate
The relative volumetric percentage of transactional users who terminated contracts or ceased purchasing activities.
How to Initialize Monetization Metrics
To open access to the live monetization layer, dispatch a standard purchase callback object when a transaction handler reaches its completion terminal. DashFast translates foreign currency variables and handles plotting functions seamlessly.
window.dashfast.track('purchase', {
revenue: 1290,
currency: 'CZK',
plan: 'Premium',
orderId: 'ORD_123'
});Product and Subscription Tiers Analysis
If you maintain broad catalog profiles or multiple application tiers (e.g., Basic, Pro, Enterprise), pass the target label inside the plan object. DashFast computes the aggregate volumes to deliver structured package composition diagrams.
How is Churn Calculated?
Calculations identify users that logged active sessions within a preceding validation tier but recorded zero transaction events or access signatures inside the current monitoring filter. This metric serves as an organic performance health check.